Kia
The new Global Store Concept aims to create space for customers to become inspired, with two clear zones within the showroom; the product exhibition space and a relaxing customer area that makes use of warm woods and soft furnishings to provoke inspiration.
As brand guardians and design consultants for Kia in the UK and Ireland, Brand Twenty Two is working closely with both NSCs on an intense, fast-paced programme to implement the new Global Store Concept to both networks. The design team is providing a ‘hands on’ approach, working closely with all nominated retailers and the wider supply chain to help transform Kia’s network into an inspiring environment for its customers.
Retailer uptake of the new Store Identity has been high, with many enthusiastic about the direction of the brand and its ability to defy supply constraints. We’re excited to helping Kia on its next chapter.
"Tasked with being the brand guardians and design lead, for our new S.I. (Store Identity) fitouts, the brief from us to Brand Twenty Two, is to find a solution that works for each of our unique dealer stores across Ireland. All while protecting our brand values and the design fundamentals of Kia's Global Store Concept.
To this end, we're delighted we chose Brand Twenty Two and can trust that the transformation of our stores are in good hands."
– Adam Fogarty
Head of Network Development, Kia Ireland
"Lee and his team have delivered on all levels. Integrating seamlessly with my team here at KUK and our Dealer partners, finding solutions to some of the more challenging dealer layouts and delivering designs that work at an operational level and at the same time reflect the global concept. Added to their professionalism they are also a great team of people to work with which makes rolling out this challenging project less stressful."
– Ian Kewley
General Manager, Dealer Development, Kia (UK) Ltd
