Honda Motorcycles
Creating a new retail experience
Brand Twenty Two is proud to be helping implement the new ‘Dream Dealer’ concept across Europe. We have been transforming the Honda Motorcycle sites which will showcase the major groups within Honda’s uniquely broad motorcycle line-up in three bespoke worlds: Super Sport, Street and Adventure. In each themed area alongside the motorcycles themselves, a range of relevant genuine Honda accessories and apparel lines will be displayed to give customers the ability to connect more deeply with the lifestyle and experiences of their choice of ride.
The mark of a highly skilled Design Consultant is their ability to deliver a corporate identity correctly and compliantly for major brands such as Honda - potentially over thousands of different sites, in many different countries - and still create a consistent customer experience. Our Honda motorcycle Design Packs consist of furniture, finishes and setting out plans, interior sections and 3d visuals and are the blueprints for a successful implementation and brand audit.
“I have had the pleasure of working with Liz Webb and her team for more than 5 years and the decision to continue when Brand 22 emerged was a very easy one. Not only do they produce work of a consistently high quality, but they do so whilst delicately navigating the increasingly high demands from our Branches and Dealers.
Champions and protectors of our Brand, they deliver consistency across the European Region, always displaying credibility and integrity.”
Alistair Brumage, Manager
– European Retail Environment and Publications Honda Motor Europe
Our detailed isometric visuals bring the new designs to life and help dealers envisage the transformation of their showrooms
The Dream Dealer guidelines that we created detail all the necessary steps and information involved to transform showrooms and customer experiences and to share in and become part of the Honda Dream.
