Brand Twenty Two’s KIA design team recently had the joy of getting out of the office and away from their desks to go and visit some KIA sites where the Global Store Concept (GSC) had been installed. It was good for the team to see their work come to life in the dealer network. Whilst on site our team had the opportunity to discuss with the end users (dealers and staff) ways in which the new GSC had benefited their customers’ experience, and their own daily activities. The installations are helping to transform the network, with a fresh, new look and architecture designed to complement Kia’s strong product line.