Kia Bolton’s refurbishment kickstarts the launch of the new Global Store Concept
Kia’s own showroom in Bolton was one of the world’s first spaces to receive the new Global Store Concept (GSC), and the first of nearly 250 in the UK and Republic of Ireland that Brand Twenty Two is helping to transform over the next couple of years.
The adoption of the new retail thinking enables a cultural shift in customer experience for the brand, with showroom space being split into two distinct zones; the crisp and cool product display and warm customer areas, both linked by the distinctive Infinite Loop red lighting.
