Mazda
Mazda set about becoming the first non-European premium automotive brand, combining an exciting range of products and a new retail network look that used traditional Japanese values of Origami, Tsubo-Niwa and Kirigami as a link to the brand’s heritage. Inspired by art galleries, showroom spaces focus on the product rather than a collection of expensive furniture pieces; the cars are the stars.
Working as brand guardians and design consultants, Brand Twenty Two supports several National sales Companies as they continue to develop their networks to meet the challenges of an ever-changing retail landscape in the years to come.
“The team at Brand Twenty Two has a long-standing relationship with Mazda and I have enjoyed working with Lee on multiple iterations of our Visual Identity over the last 15 years. While the makeup of the Network Strategy team has changed throughout this time, we have a knowledgeable team in Brand Twenty Two to support our network development activities, and who always provide a swift and creative service.“
- Brett Hague
Head of Network Strategy
Mazda Motors UK
